Today getting ranked in search engines is extremely difficult. search engines improve or change their algorithms almost every day. It is even harder when you are new in the field and you have no money to spend on testing various SEO platforms (there are thousands). For that, we have created this page to help with your search engine optimization (SEO) needs.
On this page, we will share with you our collection of free SEO tools that have helped us get a better ranking on Google and other major search engines over the years. The best part is that you don't have to be an SEO specialist or webmaster in order to use these tools - they are all user-friendly, suitable even for SEO novices and unskilled webmasters. Yes! These free SEO services will help you improve your on-page SEO easily with a few clicks and no prior knowledge needed.
We advise you to bookmark this page because it's going to be updated with new search engine optimization tools from time to time. We will also give you tips so make sure you read our comments. Still here?! go ahead and improve your SEO now!
This article won't give you the answer to what are the best SEO tools and services. These tools (web-based services or chrome extensions) aren't hand-picked but are well tested and verified. In this SEO tools collection, you will find many different services you didn't even know they exist.
This essential SEO toolkit is well categorized. We tried to cover SEO tools from all sectors available: Backlinks Checkers, Keyword Research/Analysis Tools, Free Plagiarism Checkers, Web Analytics Tools, Social Metrics Checkers, Better Google Search Console Insights, and more. We have other collections of great tools for web developers or web designers: Free Web Development Tools or Free Web Design Tools and Resources.
Free Web Analytics Tools
Traditional Analytics Tools - Website TrafficTrack your website traffic and get comprehensive reports about your website visitors for free. Easily understand how people use your website. Analytics tools will help you to measure your SEO efforts.
- Google Analytics - Advanced web analytics tool by Google, that allows you to monitor and analyze your visitors in real-time and shows you detailed reports about your website audience. It's probably the most popular web analytics application used by millions worldwide. It's also can integrate with other Google services from Google Marketing Platform such as GSC (Google Search Console). GA is also offered in a paid edition called Google Analytics 360 (formerly Google Analytics Premium) with more advanced features.
- Microsoft Clarity - Free analytics tool for webmasters that shows you how people are using your website without hurting your site performance. It supports all sizes of websites, and offers session recordings, heatmaps, and insights dashboard that shows you interesting user sessions.
- Woopra (Core Plan) - A comprehensive web analytics tool that gives you insights on your website activity.
- StatCounter (Basic Plan) - A website analytics tool that lets you track your website activity. The basic plan is limited to track the last 500 page views, suitable for hobbyist websites & blogs.
- Clicky (Free Plan) - A web traffic analysis tool that provides real-time statistics about your audience. Used by 1 million+ user worldwide.
- Heap (Free Plan) - A web analytics service that allows you to track website visitors' behavior.
- GoSquared (Free Tier) - A webmaster analytics tool allows you to track and analyze your visitors.
- Gaug.es - An analytics tool that allows you to monitor and track your visitors in real-time.
- MixPanel (Free Plan) - An analytics tool to get info about your website visitors. Free plan offers up to 100K monthly tracked users, and access to unlimited data history & seats.
- Matomo (Free Plan) - Web analytics platform and google analytics alternative that gives you 100% data ownership. The free plan requires technical knowledge, and a server.
Behavior Analytics Tools: Website Heatmaps, Sessions Recordings, A/B Testing and Users FeedbackFree behavior analytics services that show you heatmaps and visitors' session recording to understand how users interact with your website. Simply track and analyze visitors' behavior and get real visual analytics of users' activity (mouse movements, clicks, etc) to identify website UI (User Interface)/UX (User Experience) design bugs and performance issues. Moreover, some of them offer to display surveys and get valuable feedback from your users.
- HotJar (Basic Plan) - An analytics tool that offers heatmaps, and visitors session replays to analyze their behavior. Basic plan is limited to 2,000 pageviews a day.
- Plerdy (Free Plan) - An analytics tool that shows you heatmaps reports and user sessions recording. It also offer PopUP forms, SEO site audit, Free plan is limited to 2,000 pageviews a day.
- LogRocket (Developer Plan) - A service that shows you website heatmaps and visitor journey to help you fix website issues. Developer plan is limited to 1,000 sessions per month.
- InspectLet (Free Plan) - A sessions recording service that will capture visitors activity to let you understand how people interact with your website. Free plan is limited to 1,000 sessions per month.
- SmartLook (Free Plan) - An analytics tool that allows you to analyze user behavior. Free plan is limited to 1,500 sessions per month.
- Analyzz (Free Plan) - A google analytics alternative that offers real-time analytics, In-dept user details, heatmap tracking, session recordings, to track visitor behaviour. The free plan is limited to 1 website, 5k page views, 5k visitor events, 20 session replays, 1 heatmap, 30 days data retention.
SERP Checkers & Keyword Research Tools
Keyword ResearchDiscover new keywords, long-tail keywords or get suggestions for your page.
- Google Trends - a free tool that shows you a graph on how popular/trending is a given term/keyword in Google search.
- Google Ads Keyword Planner - The known keyword research tool from Google to discover new keywords and get keywords insights. It's mainly designed for paid ads/search engine advertising (also known as search advertising) campaigns but you can also use it for SEO. If you run ad campaigns on Google, you can use the Google AdWords Editor tool to manage them more easily.
- Bing Keyword Planner - Bing's keyword research tool helps you to get long-tail keyword ideas and suggestions for your content.
- Microsoft/Bing Ads Intelligence - A powerful keyword planning tool that allows you to build and expand on your keyword lists using the familiar Microsoft Office Excel interface.
- Yandex Keyword Planner - Yandex's keyword planner tool.
- Microsoft Ads Keyword Research - Microsoft Ads Keyword Planner tool help you to find powerful new keywords. It's mainly designed for advertisers but it's also useful for SEO marketers and copywriters.
- Ubersuggest - Keyword research tool by the marketer Neil Patel. Get free content ideas, keyword suggestions, competition data and get to know which keywords your website already ranked for.
- SEMScoop (Free Plan) - A recommended SEO tool that helps you to increase your rankings by discovering profitable keywords. It shows you for a given keyword the "keyword difficulty", and the top-ranked results with detailed reports about each ranked website such as domain metrics and link profile (Page/Domain Authority, Domain Age, Backlinks), content analysis (like where the keyword is shown on the page: H1-H2-H3 tags, title, description, etc), and social engagement.
- SEOReviewTools Bing Keyword Tool - A free tool to research keywords on Bing search engine.
- Keyword-Hero (Little Hero Plan) - Keyword-Hero get access to your Google Analytics and Search Console data (via Google certified API access), and lets you analyze the performance of your organic keywords within Google Analytics.
- Soovle - A powerful yet simple keyword research tool to find new keywords from suggestions and completions of top search providers.
- AnswerThePublic (Free Plan) - Powerful search listening tool to easily discover new keywords ideas and get insights on questions asked by people for specific keyword. Free plan is limited to two searches per day.
- TopicMojo (Free Plan) - AnswerThePublic alternative. Learn what your customers want and explore new opportunities for ecommerce, sales, education, and more! Find questions asked by people around the web (Google, forums, social). Free plan is limited to 10 queries per month on both "Questions Finder" and "Topic Model".
- GetKeywords (Free Plan) - A keyword research tool that shows you related keywords, suggestions, top questions, top advertisers for your keyword.
- KeywordRevealer (Free Plan) - A keyword researching service to find long tail keywords. Free plan is limited to 3 daily searches, and 50 daily keyword suggestions.
- SEOReviewTools's Keyword Research (Free Plan) - A keyword research tool to get keyword suggestions. This free plan is limited to 100 suggestions per keyword.
- WebsiteSEOChecker's Long Tail Keyword Research (Free Plan) - Free tool to find long-tail keywords for a given term. This free plan is limited to 100 suggestions per keyword.
Keyword Position/Rankings/SERP CheckersFind the current ranking for a given keywords or most performing keywords for your domain.
- K-Meta (Free Plan) - Use this tool as an alternative to Google keyword planner. Research high-performing keywords for your website and to examine how well it performs! The free plan is limited to 20 results per report, 20 reports per day, 150 keyword metrics checks per day.
- WebsiteSEOChecker's Keyword Research (Free Plan) - Free tool to find your domain's most popular keywords. This free plan is limited to 100 suggestions per keyword.
- SmallSEOTools Keyword Position - A free keyword position checker. Know your website's positions in SERPs for a given keyword.
- WhatsMySERP (Free Plan) - Free Google SERP (Search Engine Ranking Position) checker tool. The free plan is limited to 10 checks per day.
- Valentin - Local & international Google SERP checker that will help you to perform a Google search for your keyword on a specific location.
Keyword Search Volume Checkers
- SearchVolume - Free bulk keyword search volume tool. An alternative to Google Ads Keyword Planner.
- SEOReviewTools's Keyword Search Volume Checker (Free Plan) - A keyword search volume checker.
Keyword Density CheckersCalculate the keyword denisty of a given page, to detect keyword stuffing (over-optimization for keywords). Get report of all keywords that are used in a single page.
- CopyWritely's Keyword Density Checker - A free tool to generate keyword denisty report for any webpage.
- SEOReviewTools's Keyword Density Checker - A keyword density checker to analyze the keyword density of your pages.
- SiteChecker's Keyword Density Checker - Free keyword density checker to count words used in a page.
- Sureoak's Keyword Density Checker - Free keyword density analyzer to perform a keyword analysis of any page.
Free Backlinks Checkers/Analysis
- Backlink-Tool - A backlink checker to find all websites linking to your website's pages.
- IWebTool - A simple free checker tool to get all backlinks for your domain.
- SEOReviewTools Backlinks Checker - A free backlink checker tool to get an overview of link-backs to your domain.
- Cleverstat Backlinks Checker - A free backlink checker tool that gives you list of domains that link to your website.
- Ahrefs Free Backlink Checker - The free version of Ahrefs' backlink checker that will perform a in-depth backlink analysis and show you the top 100 backlinks of any website and other essential info. Ahrefs is the second most active web crawler after Google.
- Pulno - Free service that analyze your domain and give you backlink profile (backlinks pointing to your domain).
Monitor/Verify/Guard Your Backlinks
- PrepostSEO Verify Backlinks - A free tool to find out if your backlinks exist on webpages. Supports up to 30 webpages in one check.
- SheerSEO - SheerSEO offers a tool to guard your backlinks.
- SEOwl (Free Plan) - An all-in-one SEO analytics and monitoring tool to track your rankings, backlinks, perform health checks, and more. Free plan is limited to up to 50 websites.
SEO Domain Metrics/Domain Authority Checkers
- MOZ Link Explorer - Link Explorer (formerly Open Site Explorer) is a free SEO service by MOZ to get the data you need to do better link building research, smarter content ideation, and link prospecting. Limited to 10 checks each month.
- SimilarWeb - Get website or app insights like traffic overview and sources, SEO rankings, competitors info and more...
- Alexa Site Overview - Get an overview of your website SEO performance on search engines, find competitors, top keywords and more.
- MOZ Domain Analysis - A free domain SEO analysis tool by Moz. See the Top Linking Domains, Top Ranking Keywords, Top Featured Snippets, Top Search Competitors, Top Questions and more...
- WebsiteSEOChecker - A free bulk domain authority checker to get an indication of how authoritative is your website.
- SEOReviewTools Authority Checker - A free domain authority checker for MOZ Metrics - DA and PA.
- PrePostSEO Authority Checker - A free bulk Moz rank checker support up to 500 URLs.
- BulkDAChecker - A free bulk Moz checker. support up to 5 URLs. *might not work*.
- SearchEngineReports DA Checker - A free Moz metrics tool to check Domain Authority (DA), Page Authority (PA) & Moz Rank of a domain.
- SmallSEOTools DA Checker - A free domain authority checker tool to find the MOZ metrics of a given domain.
- PrePostSEO Bulk Alexa Checker - A free tool to check a Alexa ranking of websites. Support up to 10 websites in one check.
- ShortList (Basic Plan) - A domain metrics checker tool that gives you domain authority metrics about a domain such as the number of external backlinks, referring domains, citation flow, trust flow, trust ratio, spam score, and domain authority. The Free plan offers 200 checks per month.
- RobinGupta Checker - A free bulk domain authority checker. Shows Domain Authority, Page Authority, and Moz Rank. Can check up to 10 websites per search.
Check Google Cache
- SiteChecker's Google Cache Checker (Free Plan) - Free google cache checker tool to find out the exact last date and time when website was cached by Google.
- SmallSEOTools's Google Cache Checker - You can use this tool to check when Google Bot last crawled your website.
Social Metrics Checkers
- SharedCount (Free Plan) - Track social metrics on Facebook, Pinterest. Free plan offers up to 500 daily queries.
- MegriTools Social Status Checker - A social status checker tool to check the social status on Facebook, Pinterest.
SERP Simulator/Meta Tags Tools
- MetaTags.io - A free SERP preview tool to predict how your website will look like on Google, or social websites (social card preview). This tool also helps you to generate meta tags for your website.
- HeyMeta - A free tool to check meta tags of a given URL, and generate a social card preview to find out how your website will look on social platforms.
- InternetMarketingNinjas Webpage Meta Analyzer - A free meta tag analyzer to check essential meta tags data of a webpage.
- SmallSEOTools Meta Tag Analyzer - Simple meta tag checker to analyze the meta tags of a given URL.
- SeoMofo Snippet Optimizer - A SERP snippet optimization tool that simulates how your web page will look in Google's search results.
- SeoScout SERP Simulator - A SERP simulator to preview and optimize your SERP snippets.
Free Broken Link Checkers
- BrokenLinkCheck - A free online service that checks your website for dead/broken links (both internal and external links). The free plan has a 3000-page limit.
- InternetMarketingNinjas Broken Links Checker - A powerful free SEO tool that crawls your whole site to find dead links, redirects and more. You can also export that data into a spreadsheet. The free plan has a 1000-page crawl limit.
- GF.Dev Broken Link Tester - A free broken link finder tool that will crawl your website to find both internal and external broken links.
- Dr. Link Check (Lite Plan) - An advanced broken links checker that checks the validity of your website links. Free plan is limited to 1500 links per website.
- PrepostSEO Broken Link Checker - A free tool to detect dead links on your website.
- Hexometer Broken Link Checker - A free dead link checker tool. Unregistered users are limited to 3000 URLs per domain while free registered users have a limit of 10000 URLs per domain.
- Check My Links - A free link checker chrome extension that crawls your webpage while surfing and looks for dead and broken links.
All-In-One Website SEO
- Ahrefs Webmaster Tools (Free Plan) - Now free for website owners. Ahrefs Webmaster Tools (AWT) crawl your entire website and check for 100+ common SEO issues, gives an overview on your backlinks profile, keywords that your site already rank for and many more.
- SheerSEO (Free Plan) - An advanced all-in-one SEO tool, that offers accurate rank tracking, on-page SEO analysis, SEO site audit, backlinks analysis, link creation tools and more.
On-Page SEO Auditors/Website Crawlers
- Lipperhey (Free Plan) - A comprehensive SEO tool that offers free website analysis and gives you technical tips, SEO recommendations, and popularity metrics. Learn how to improve your site in many aspects. Free plan provide basic features only.
- Advanced Site Checker (Free Plan) - A powerful SEO tool to check your site for more than 180 issues in many aspects: SEO, speed, mobile responsiveness, comfort and security.
- CrawlCenter - A free powerful yet simple cloud based SEO tool for website owners, webmasters and SEO professionals that crawls your site with one click and gives you many SEO reports for your webiste pages such as loading speed, broken links, internal/external links, canonical links, thin content pages, images without ALT texts and more...
- CheckBot (Free Plan) - A free efficient SEO chrome extesnion to crawl all your website pages from inside your broswer and gives you comprehensive SEO, web speed, and security insights. Over 50 tools to quickly check for SEO and web development issues. Free plan is limited to 100 pages and can be used for commi.
- SEOSiteCheckup (Free Plan) - Analyze your website and get report for common SEO, speed, mobile usability, server and security issues. The free plan is limited to one check per day.
- SEOBility (Free Plan) - A website crawler and site SEO auditor that offers you on-site audit for free.
Better Google Search Console Insights
- KeyLogs - SEO research tool to get better and easier google search console insights. Offers free plan.
- SEOPoz (Free Plan) - A free SEO product tool that connects to your Google Search Console and extracts valuable information to give you a comprehensive SEO reports about your SEO performance, keyword ranking and more.
Find Guest Blogging Sites
- PrepostSEO Guest Posting - A free tool to research for sites that accept guest posts.
Free Plagiarism Checkers
- PrepostSEO Plagiarism Checker - Free AI-based plagiarism checker that checks your content for plagiarism by comparing it to billions of online resources. The word limit for visitors is 500 and for registered users is 1000 words. Can detect the most common types of plagiarism.
- SmallSEOTools - Free online plagiarism tool that checks for duplicate content with quick and accurate results. Limited to 1000 words per page.
- PlagiarismDetector - Perform a deep check for plagiarism and make sure your content is authentic. The free plan is limited to 1000 words.
- PlagiarismSearch - Perform a free plagiarism check to detect copied content within your copy.
- Plagium - Ensure the originality of a text by detecting and identifying possible plagiarism. 1000 word limit.
- DupliChecker - Free duplicate content checker. 1000 word limit per search. NOT TESTED!
- QueText - Free plagiarism checker. Free plan is limited to 2500 words (5 pages) per month.
- SEOReviewTools - Free duplicate content checker. You can enter a URL or text input.
- Papersowl - Free online plagiarism checker to check the uniqueness of your articles. If you have wondered about the similarities to EduBirdie, you have great senses because it's its partner's website (confirmed by their support team). Important: This tool is very advanced so you should be aware because it might show you false-positives. You must check all sites manually, by verifying marked duplicate sentences inside the results (detected web pages) shown by this tool.
- WebsiteSEOChecker - Free plagiarism detector. Check your articles for plagiarism.
- 1Text - Advanced plagiarism checker tool to check the uniqueness of your web content. Important: This service might show you false-positives, you must check every website manually.
- Customwritings - Check your academic papers for plagiarism free of charge. This service is limited to 5 checks every month.
- SearchEngineReports Plagiarism Checker - A free duplicate checker to verify if your copy is 100% plagiarism free. Limited to 2000 words per check.
- Dustball - Free plagiarism tool. daily worldwide limit of free uses 1,000 checks per day. NOT TESTED!
- Plagiarisma - Free plagiarism detector that checks your content on Google or Bing search engines for duplicates. Support over 190 languages. You must register to get full access to all features.
- PlagiarismChecker.Co - You can use this free plagiarism checker to detect plagiarism in research papers, and websites.
Writing Assistants - Grammer/Spell/Readability Checkers
- Gramara - A unique AI-powered grammar checker. Get grammar and diction correction tips and improve writing style.
- Grammarly - A popular and reliable online writing assistant for both native and non-native English speakers that will help you to write better documents. Get suggestions on how to fix and improve your paper grammar and spell.
- GingerSoftware - A free writing app that will help you to write mistake-free documents.
- LanguageTool - A free multilingual grammar and style checker.
- Linguix - A free grammar checker to improve your paper quality and style.
- SpellCheckPlus - A free tool to check your text for spell mistakes in English.
- Typely - A free writing assistant tool to check your text for writing errors.
- ProWritingAid (Free Plan) - A free web editor tool to check your text for grammar and style errors and help you to improve your writing.
- SentenceCheckup - An advanced free online sentence checker that will help you to correct grammatical and spell errors.
- Zoho Grammer Checker - Check your paper for for spelling, grammar, and style problems.
- HemingWayApp - A free online proofreading tool to check your text for complex sentences and common writing errors (too long sentence, grammar and spell errors, etc).
- Shosho - A tool for grammar & style checking. Scan through more than 140k writing style mistakes.
- MessagePath (Free Plan) - Business writing assistant that will analyze your text and show you statistics and insights to make sure your copy is clean and clear.
- WordTune (Free Plan) - AI-powered writing assistant chrome extension that can rewrite sentences, suggest alternative words and phrases and much more. Free plan can be used on commercial projects.
- LongShot (Free Plan) - Writing service powered by an AI, to research and generate content. Free plan offers 10 free credit per day and unlimited access to topic research.
- SEOReviewTools Readability Checker - A free readability testing tool to find the Readability Score of your page. Including readability metrics such as Flesch Kincaid Reading Ease, Flesch Kincaid Grade Level, Gunning Fog Scoreand more...
- EssayBot - A free essay writing assistant powered by artificial intelligence (AI). It will also suggests relevant content to help you write, and include an option to run a grammar & plagiarism check.
- QuillBot - A web service that offers paraphraser (rewriter), summarizer and grammar checker that will help you to write better and quicker.
- Snazzy (Free Plan) - An artificial intelligence writing service that allows you to create content automatically.
- WebFX's Readability (Free Plan) - Free readability test tool. Get score for readability indicators such as Flesch Kincaid Reading Ease, Flesch Kincaid Grade Level, Gunning Fog Score and more.
Search Penalty Recovery Tools
- Google Search Console - A free google penalty recovery tool to determine if your website got affected by previous Google's algorithm updates.
Webmaster Tools/Search Engine Help
- Google Search Console - Google Webmasters Tools lets you track your site's performance on Google search engine for free.
- Bing Webmasters Tools - Track your site's search performance.
- Yandex Webmasters - Analyze your site's representation in search engines.
- Baidu Webmasters Tools - Manage your site on Baidu - a popular search engine in China. You should check this tutorial that will help you to submit your site into Baidu search engine.
Website Page Speed Test
- Website Speed Test & Performance Optimization - Discover great website speed testing tools.
SEO Blogs and Magazines
- Ahrefs Blog - Search engine optimization news, tutorials, case studies and tips.
- SEMRush Blog - SEO Blog from SEMRush that gives you info about the digital marketing industry.
- The Moz Blog - Moz's Blog that provides pro tips and tricks, tutorials, case studies about SEO.
- Search Engine Journal - Community-based SEO blog that provides breaking news and latest best practices on the SEO industry.
- Search Engine Land - Get daily SEO news.
- CognitiveSEO Blog - SEO Blog from cognitiveSEO with digital marketing news and strategy insights.
- Yoast Blog - Find out SEO guides for beginners.
- Mangools Blog - Get help with SEO with case-studies and tutrials for both beginners and advanced SEOs.
- Backlinko - The famous blog of Brian Dean with quality and exclusive articles about SEO.
- Neil Patel Blog - The famous blog of Neil Patel - the co-founder of Crazy Egg, Hello Bar and KISSmetrics.
- MatthewWoodward - Award-winning SEO Blog with exclusive SEO tips and tricks.
- Yoast SEO (Free Plan) - One of the most popular seo wordpress plugins. This plugin helped a lot of websites to rank in Google. Beside providing you with a SEO analysis of your website content, it also comes with many advanced features such as automated technical SEO improvements, XML sitemaps, Schema.org integration, and more...
- All in One SEO (Free Plan) - Easily optimize your wordpress SEO like an expert.
- Rank Math SEO (Free Plan) - A SEO plugin for WordPress with many SEO Tools that will help you to improve your site visibility on search engines like Google.
- SEO 2021 by Squirrly (Free Plan) - A.I.-based SEO plugin. Get SEO tips for your site like from a human consultant.
- SEOPress (Free Plan) - A powerful WordPress SEO plugin, to help optimize your website SEO.
- Platinum SEO (Free Plan) - WordPress SEO plugin to manage and optimize your onpage SEO easily.
- The SEO Framework (Free Plan) - Complete SEO plugin for Wordpress websites to fix and improve SEO, while following Google's webmaster guidelines.
That's it! Hope you found our free SEO tools collection helpful. if you have any suggestions please feel free to contact us by email.